Media Advisory - Athletes for CARE To Launch Enhanced Medical Cannabis Support Program for the Canadian Athletic Community
Founded by former professional athletes, A4C is uniting athletes as one voice for Community, Advocacy, Research and Education when addressing important issues including, post career, health and wellness and overall quality of life. They are the only non-profit organization empowering legendary athletes from every sport to use their influence to improve global standards of health, safety and quality of life. It is no secret that many athletes and retired athletes are benefiting from medical cannabis as a viable therapeutic option. A4C is committed to supporting athletes on this often confusing journey through patient support tools, data and research.
One woman has received $3.5 million in grants from the National Institutes of Health to study aspects of marijuana. Another is a former martial arts athlete who ran an erotic boutique before seguing into CBD products. And a third is a former Top Chef contestant who infuses marijuana in her food and aims to write a cookbook. Cannabusiness is attracting women of all backgrounds, from millennials to boomers, from private equity hotshots and serial entrepreneurs to planners of underground pot parties. Is there "pink-washing" in marijuana, where male-owned businesses use women as cover on an application? Probably. But nevertheless, women persist.
CaniBrands Announces Cani-Give Back Campaign for November to Raise Funds for Athletes for CARE
CaniBrands, the trusted brand for premium sport, fitness and wellness CBD products across the U.S., announces Cani-Give Back, a charitable campaign to raise funds for the company's Charity of Choice, Athletes for CARE (A4C). Beginning November 1, 2019, proceeds from the campaign will support A4Cs research and advocacy efforts to create awareness and educate about cannabis and CBD as a health, performance and wellness enabler. "We are grateful and proud to announce the launch of our Cani-Give Back campaign," says Chris Lord, CEO of CaniBrands. "We recognize the importance of A4Cs ongoing efforts in research, advocacy and education. Together, we hope to create a better environment for future, current and retired athletes by raising awareness about the power of CBD and offering supportive solutions."